Preheat: Heat the oven to 350°F. Grease or line a 9x5-inch loaf pan with parchment paper.
Cinnamon sugar: Mix the brown sugar and cinnamon in a small bowl.
Apples: Peel, core, and chop the apples into small pieces.
Cream: Beat the butter and granulated sugar for 2 to 3 minutes until light and fluffy.
Eggs: Add the eggs one at a time, mixing well after each.
Dry ingredients: Whisk the flour, baking powder, and salt in a separate bowl. Add to the butter mixture and mix on low until blended.
Milk: Mix in the milk just until smooth.
First layer: Spread half the batter in the pan. Top with half the apples and half the cinnamon sugar.
Second layer: Add the remaining batter, then the remaining apples and cinnamon sugar.
Swirl: Gently press the apples into the batter and swirl with a knife.
Bake: Bake 50 to 60 minutes, until a toothpick in the center comes out clean.
Cool: Cool in the pan 15 minutes, then move to a wire rack.